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Founded in downtown New York City, Heartloom is a contemporary women’s fashion brand that’s owned and operated by minority women. Their clothing aims to combine the glamour of the East Coast with the laid-back style of the West Coast. They’re known for their relaxed silhouettes, feminine prints, and novel high-quality fabrics. Their apparel is designed with reference to both vintage trends and timeless classics. With an eye for sustainability, Heartloom only produces a limited quantity of clothing for each season and primarily sells to smaller, independently owned boutiques. The brand is committed to manufacturing their clothing ethically, and they are certified by WRAP, the Worldwide Responsible Accredited Production, a non-profit organization of global social compliance experts dedicated to promoting lawful, humane, and ethical manufacturing around the world.

Whether you’re looking to elevate your casualwear, add unique pieces to your professional wardrobe, or looking for a cute party dress; Heartloom has something for you! Check out our selection of Heartloom clothing below, or come by our boutique located in Collierville, TN at the intersection of Houston Levee and Poplar Avenue.